Technical SEO is that technical term for optimization of your site which helps Search Engine Crawlers in fast and easy indexing of the site.
Under Technical SEO, it is ensured that your site can be easily found by Search Engine Bots without any hassle for crawling.
Technical SEO helps a lot in the Organic Ranking of the Website. Although Search Engine uses Algorithm for ranking the content of your site in SERP, in which about 200+ Ranking factors are used. Technical SEO is also included in these 200+ ranking factors.
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Apart from ON Page SEO, and OFF Page SEO of your website, if you also fulfill all the requirements of Technical SEO, then the Chances of High Ranking of your site in SERP (Search Engine Results Page) increase.
Now if understood in very simple words, apart from the content available on the website, all the techniques used to strengthen the Technical Foundation of the website come under Technical SEO. Such as Speed Optimization, Mobile Friendly, Redirection, etc.
Why Technical SEO Is Important For The Website
Technical SEO is also as important for the website as ON Page SEO while writing content and doing OFF Page SEO after writing it. Think for yourself, if you put the best unique and SEO-friendly content on your site, but for some reason, Search Engine Crawlers face any difficulty in reading that content written with hard work, then all your hard work will not yield any results. Not going to.
Therefore, when you pay attention to Technical SEO, then you will know that due to technical problems Search Engine Bots are not able to read the content of your site, due to which your site is not visible in Search Engine Results.
Therefore, for your Successful Blogging Journey and to find out such problems, you must have knowledge of Technical SEO. Now let’s talk about what are the steps you need to take to improve the technical SEO of the website.
How to Improve Technical SEO of Website
To technically optimize your website, you need to understand some things very well and then implement them on the site. Below in this Best Technical SEO Tutorial, I am going to tell you about 16 such Technical SEO Tips which you should read and understand very carefully.
1. Optimization Of Broken Links
Broken Links are very harmful to the SEO of any site. Such links available on your site spoil the user experience of your readers because after clicking they do not get the information they want to read, along with this, at the time of crawling, such Broken Links take the SEO of the website in a negative way. Huh.
Such links, after clicking on which the message of 404 error is received, are called Broken Links. Therefore, first of all, you should find such Broken Links Linked in your site and either delete them or update them with another Valid Live Link.
To find out such links, you can take the help of SEMRush, a very popular SEO tool. Which will tell by doing an SEO analysis of your entire site in which article of the site, where, and how many after clicking on which the user gets to see a 404 Error.
By the way, if you want, you can easily do this work with the help of the Rank Math SEO Plugin. For this just click on Rank Math >> 404 Monitor .
2. Robots.Txt File For the Website
Through this very important Technical File available in the Root Directory of the Website, Search Engine Crawlers are given these guidelines that how to crawl your site.
Therefore, creating a Robots.txt file for the correct Ranking, Crawling and indexing of the website is a very important step from the Point of Technical SEO.
Robots.txt file is a simple text file in which mainly some text codes are added which guide the crawlers on which content of the website should be crawled for indexing and which should not.
A lot of focus is needed while creating this file because even a small mistake made in this file can make your entire site disappear from the Search Engine itself.
3. Website Loading Speed Optimize
The more Fast Net runs to watch something on the Internet, the more fun it is to read or watch content. But if your site is technically slow, then nothing can happen even with that fast internet. If your site loads very slowly, then the user will be back before loading.
And his 1st Experience with your site will only be spoiled. Due to this, the ranking of your site is very negative. Google had also made it clear long ago that the loading speed of the website would also act as a ranking factor.
That’s why it becomes very important that your site should load fast after clicking. Now it becomes very important to pay attention to one thing here and that is Website Speed and Page Speed. Because these two things are completely different. The speed of your site’s home URL means that the speed of the homepage is called website speed and the speed of any single page available inside it is called page speed.
Therefore, whenever you publish a post, first check its speed as well as whether there is any problem in getting the post loaded fast. For this, you can take the help of online tools like GTMetrix, Pingdom, and PageSpeed (Google). The Speed Performance of an Ideal Website should be a maximum of up to 2.5 Sec. If it is much more than this then you need to optimize it.
4. Make Your Website Mobile Friendly
You also cannot deny the fact that in today’s time people use the internet mostly on their mobiles. Because we can take mobile with us almost everywhere whereas it is not like this at all in the case of the computer. This is the reason that about 70% of the internet is used through mobile only.
That’s why in today’s era of fast-changing technology, it has become very important that your site should have a very good display on mobile as well.
Not only this, but Google’s Crawlers have also made Mobile Sites the first Crawling priority, not Computer, which simply means that Google will look at its Indexing and Ranking according to the way your site will appear on Mobile.
Every Website Owner needs to make sure that according to his website, he is Perfectly Optimized or not. For this, you have to use a Responsive WordPress Theme. By the way, nowadays almost all WordPress themes are designed and optimized according to both mobile and computer, but still, you should keep it in mind that there should be no mistakes.
You can find out whether your website is mobile-friendly or not with the help of the Google Mobile-Friendly Test Tool.
5. Setup The SSL Certificate
SSL Certificate is also a very important Technical SEO Factor among the 200+ Ranking Factors used by Google. Google cleared it in the year 2014 and from now on SSL certificates for Websites or Blogs will also be taken as a Ranking Factor.
SSL Certificate means Secure Socket Layer. Which helps to convert your site from HTTP to HTTPS the full form of HTTPS is “Hyper Text Transfer Protocol Secure”.
This protocol helps in establishing a secure connection between your website and web browser. Installing it on your site is not a difficult task. If you use Google’s Blogger Platform, then for this you get the option of free setup in Blogger’s Dashboard itself.
And if you use WordPress, then many web hosting companies also provide Free SSL certificates along with their hosting such as Bluehost, A2Hosting, Hostinger, HostGator, etc. If you take hosting from any of these, then you will get an SSL Certificate absolutely free.
6. Create XML Sitemap
The sitemap does not boost the ranking of your site but it helps in fast indexing of your website and its content in Search Engine.
A sitemap is an XML file inside which the information store of URLs of all the content of your site is stored. The help of which Search Engine Crawlers are helped to find the content easily.
Creating a Sitemap File for any website is a very easy task. You can use online tools such as Sitemap Generator for this. But if you are a WordPress user then you can also generate XML Sitemap with the help of Rank Math SEO or Yoast SEO Plugin.
To access the XML file of any site, example.com/sitemap.xml, enter this URL in the browser. After creating the XML file, it should also be submitted to Google Search Console from memory.
7. Optimize The URL Structure Of The Website
Its URL Structure for the website is a very important part of Technical SEO. This is a URL associated with your Domain Name which is a combination of Protocol, Domain Name, Extension, and File path.
While creating SEO Friendly Permalink or URL Structure for any Web Page, only Alphabets should be used in it, do not keep any Date or Year in it.
An SEO Friendly Permalink for web pages present on any website should be something like this:
To set this type of permalink for Blog Posts in WordPress, click on Settings>> Permalinks, and then after selecting the 5th option, click on Save Changes.
8. Technical SEO Audit Of The Website
By the way, if you do this step first, it will be good because after doing a Technical SEO Audit of your website, you will be able to easily find out what are the technical problems inside the site.
For this, you can take the help of SEMRush’s Free Site Audit Tool, from where you will get information about the Technical Condition of your entire site. After this, whatever technical issues come in front of you, you try to fix them.
9. Duplicate Content On the Website
As you have already known Technical SEO remains around the Errors of your website and fixes them. Duplicate Content is also a Serious Technical issue for a site which can greatly affect the ranking of your site.
To avoid problems like Duplicate Content, you can use Canonical Tags on your site. This type of content is not created on the site because of you, it is created for you by the site.
- http://example.com
- https://example.com
- https://www.example.com
These are all the same site but for Google these three are different sites. You have to make sure that Google is not one of these three different sites.
You should allow Google to index only one URL of your site. With the help of Canonical Tag, you can direct anyone’s Main URL to Google.
Duplicate content on your site can be due to many reasons such as having different versions of the website, having copied content on the site or page replication, etc.
To fix the problem like Duplicate Content, you can work on the following steps on the site:
- Add the Right Domain Name URL of the Website in Google Search Console.
- Set 301 Redirection for the Domain Name URL that you have added in GSC so that other versions can also be redirected to the same main URL.
- Use No-Index or Canonical Tag for Duplicate Content
- Whatever content you feel is duplicate, delete it immediately.
10. Page Experience Improve
When you look in Google Search Console, you get to see a column of Page Experience on the Left Side. Google has included in its 200+ Ranking Factors for the ranking of Web Pages from May 2021.
Which, apart from Google’s 200+ Ranking Factors, your site’s ranking in SERP from May 2021 will depend to a great extent on your website’s Page Experience.
Apart from Core Web Vitals, the Page Experience section of Google Search Console also includes important SEO Factors like Mobile Friendliness, Safe Browsing, HTTPS Security, and Intrusive interstitial.
I hope you have understood this very well and you will definitely fix those points which you have not yet implemented on your site.
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