To make any type of website successful on the Internet, the loading speed of the website is very important, because if a website takes a long time to load, then that website loses about 70 percent of its visitors.
No visitor likes to visit a website that takes a long time to load, and search engines also do not rank such websites in good positions. That’s why it is very important for the website to be fast loading
Read More: Technical SEO Checklist Tips to Instantly Boost Your Traffic
If you are also a website owner who is troubled by poor website speed, then today’s article is very important for you. In this article, we have shared with you all the ways to increase the loading speed of the website, which we use ourselves.
Before proceeding further in the article, you can see the loading speed of our website –
So friends, without taking much of your time, let’s start today’s article and know how to increase the website’s speed in detail.
What is Website Loading Speed?
The time taken for the complete loading of any website is called Website Loading Speed. Meaning that how much time a website is taking to open completely is called the loading speed of the website.
A website that takes less time to load completely is called a Fast Loading Speed and a website that takes more time to load is called a Slow Loading Speed.
A website that loads entirely within 2 to 3 seconds is considered to have a good loading speed, a website that loads in 3 to 4 seconds is thought to have an average loading speed, and a website that takes more than 4 seconds to load is thought to have poor loading speed.
Why is loading speed important for a website?
In present times, it is very important to have a fast loading speed for the website because users do not like to wait on the internet at all. If your website takes 5 to 6 seconds to open, then 20 to 30 percent of the visitors come back from the website, due to which both the traffic and ranking of the website decrease.
Search engines also give priority to websites that load fast and the user does not take much time to access those websites. The user experience is also better due to the fast loading of the website.
Also, ever since Google launched Core Web Vitals, the ranking of many such websites has gone down which used takes more time to load. Now any blog or website can get a good ranking only when its loading speed is fast. That’s why Loading Speed is very important to the success of any website.
How to check website speed?
You can increase the speed of the website only when you know the current speed of your website and the reasons that reduce the speed of the website. You will find many tools on the internet, with the help of which you can check the speed of any website. Along with this, this tool also tells you why the speed of your website is coming down.
You will search on Google by writing Website Speed Test, many tools will come in front of you, with the help of which you can check the speed of your website.
Following are some of the best tools to check website speed –
- Google PageSpeed Insight
- GT Matrix
- Pingdom etc.
Google PageSpeed Insight
Google PageSpeed Insight is a reliable and official Google tool, which is most commonly used to check website speed.
You open this tool and paste the URL of your website here. Then this tool tells the speed percentage of your website on mobile and desktop, as well as gets information about all the factors that spoil your website speed.
According to this tool, if your website speed is less than 80 percent, then you will need to improve your website a lot. But if it is more than 80 percent then you do not need to worry much.
GT Matrix is also a popular tool to test website speed. It gives you the complete website speed report such as LCP, FID, CLS, Structure score, etc.
How to increase WordPress website speed?
Before increasing the speed of a WordPress website, you have to find such issues which are reducing the speed of your website. With the Website Speed Test Tool, you can easily find out these issues. After this, you will have to do Improvement from your website in all those things which can reduce the speed of your website.
Further in this article, we have told you about such points, with the help of which you can improve the speed of your website to a great extent.
1. Use Fast Web Hosting
The main reason for the high loading speed of the WordPress website is not to choose a good web hosting. Many bloggers or webmasters buy hosting from any company due to cheap web hosting, due to which the speed of their website is always low.
If your hosting is not good, then whenever you check the speed of the website, you will always get the error Reduce Server Response Time.
That’s why you should always choose Fast Web Hosting for WordPress blogs which provides more resources at reasonable prices such as unlimited bandwidth, 99.90 uptime guarantee, 100 GB+ storage, etc. By using good and fast web hosting, the loading speed of your website will always be good.
2. use a lightweight theme
The theme is also one of the main reasons for the loading speed of the WordPress website. Many bloggers use Heavy Theme to make their blog attractive so that their website takes a long time to load.
You should always use a lightweight theme in your blog so that your website can load in less time. GeneratePress is a lightweight and mobile-friendly WordPress website theme that you can use on your blog.
You can also increase the speed of your blog up to 10 times by using GeneratePress Theme. By the way, you will get this theme absolutely free in the theme directory of WordPress, but if you want to take advantage of its more features, then you can buy the GeneratePress Premium theme.
3. Optimize the Image
Image Optimize means reducing the size of any image without losing quality. Image is a heavy part of the website due to which the speed of the website is reduced. That’s why it is very important to optimize the image for good website speed.
In WordPress, you get many Image Optimizer plugins, through which you can reduce the size of the image without losing quality, such as TinyPNG, Smush, Imagify, etc. You can reduce the image size using one of these plugins.
4. Use the Cache Plugin
A cache plugin is very important to increase the speed and performance of a WordPress website. By using the Cache plugin, the webpages of the website and such parts of the website which are almost the same in all the webpages are stored as cache in the browser of the visitor visiting your website.
And when the visitor has to open your website again, the file stored in the cache is not loaded, due to which the website loads quickly in the user’s browser.
Apart from this, through the Cache plugin, you can Minify and Combine Java, CSS, HTML, etc. Script of the website, which reduces the HTTP request and increases the speed of the website.
There are many Cache plugins available in the WordPress Plugin Directory, which you can install and use as per your requirement. Following are some of the best Cache plugins –
- WP Rocket
- W3 Total Cache
- WP Fastest Cache
- WP Super Cache
- LiteSpeed Cache etc.
5. Optimize Database
As you may know, all the data of the WordPress website is stored in the database of the server. Even when your server’s database is filled with unwanted data, the website takes longer to load.
Unwanted Data is called data that you no longer need. Such as some of their data after uninstalling an installed theme or plugin, Post Revision after updating a post, etc.
Due to having this type of data in the database, the loading speed of the website is high. That’s why all these Unwanted Data should be optimized regularly.
You can easily optimize your database through the Wp Optimize plugin, and remove unwanted data from your database.
6. Use CDN
Content Delivery Network, you can make your website speed super fast. Actually, CDN is such a medium that makes a copy of the website on the server of different locations, due to which the content is delivered to the visitor of each location from its nearest server, and the speed of the website increases.
Let’s understand from an example, suppose the content of your website is hosted on a server in Asia, if any user from Asia will visit your website then the website will load quickly. But if a user from the USA visits your website, then it will take time to load the website, because the content is being delivered to the user from Asia.
To overcome this problem, you can use CDN. CDN will create a copy of your website on the USA server, due to which the content will be delivered to the USA user in less time than the USA server. In this way, CDN improves the speed of the website.
You can use the free CDN network Cloudflare. Using Cloudflare is very easy, and for this, you do not need any technical knowledge. You can easily integrate Cloudflare with your website. And then Cloudflare CDN will create a copy of your website on different location servers.
7. Do not upload in direct video website
If you upload the direct video to your website’s server, then it reduces the storage of the website and also affects the speed and performance of the website.
That’s why you should always use a platform like YouTube to add videos to the website. You can easily embed any YouTube video in your website.
By embedding videos from YouTube, there will be no shortage in your storage, nor will there be any difference in the speed and performance of your website. Because the video will be shown to the visitor from YouTube’s server.
8. don’t use more plugins
You should avoid using too many plugins on your website because the more plugins will be on your website, the more scripts will be on the website, which will reduce the speed of the website.
That’s why you always try to use the plugin at least on your website and delete the plugin which is not of your use.
9. Use fewer Widgets
Many bloggers add many Widgets to make their blogs look attractive, due to which their website takes longer to load. Because adding more widgets creates more script in the website. To increase the speed of the website, you should always try to use at least widgets in the website.
10. Avoid using Pop Up
You must have seen many websites on the Internet, after opening a Pop Up Window opens in which you are told about any offer or you are asked to subscribe to the blog by email.
If you also use similar Pop On your website, then the script increases in your website, due to which the speed of the website deteriorates, as well as the user experience. That’s why you should avoid using Pop Up on your website unnecessarily.
11. don’t advertise too much
Many webmasters use a lot of advertising to earn more revenue from their website, due to which many scripts are created on their website, and the speed of the website also decreases.
Due to the use of more advertisements on the website, the user also faces problems in accessing the website. That’s why you always try to show at least advertisements on your website. So that the advertisements on your website also appear properly and the speed of the website is also fine.
12 – Keep WordPress updated
New updates to WordPress keep coming from time to time, you should always keep your WordPress updated. Due to this, there is an improvement in the speed, performance, and security of the website.
If you still have questions related to this article, then you can tell us in the comment box, and we will try to help you in every possible way. And also don’t forget to share this article with your friends.